What the Hell is Wrong with the Weight Loss Industry?
I recently watched an excellent video created by Mike Howard of Lean Minded, where he basically throws the entire fitness industry under the bus. The thing is, he makes some important observations, his critique is well-founded, and he provides some great suggestions about what to do about it. His opinion on this topic is very similar to my own, and his advice is right in line with what I’ve been saying for a while now (on my blog, YouTube, and other social media).
I shared the video below in this article, and I encourage you to take a few minutes to check it out. He touches on several problems in the fitness industry at present:
- People seem to believe that everything causes weight gain… except excess calories.
- People are chasing a quick fix to get short term results for a single event, rather than making “fitness” a Lifestyle.
- People obsess about minutia and argue about the smallest details related to training and nutrition, rather than learning the basics and looking at the big picture.
- Everyone is focused on Extremes (black and white; good and bad; all or nothing) rather than striving for Balance.
- “Fitness Experts” debate whether fat loss is 60%, 70% or 80% diet vs exercise, forgetting that it is 100% MINDSET. Continue reading
When it comes to getting in great shape, I’ve always maintained that one’s attitude and mindset is at least as important as the “how-to’s”, such as nutrition and exercise. To reach any goal you need to be committed to achieving it. It all comes down to DEEP COMMITMENT. So what does it mean to be committed? To me it means you are obsessed with successfully reaching your goal.
You have to be strongly motivated, but this motivation needs to come from within. This is more like “inspiration” rather than “motivation“. I can try to motivate the Hell outta you, but until you are intrinsically motivated and deeply committed your results will likely be short-lived.
I want to share a story with you that I believe provides a good example of what I’m talking about here. It’s a true story about two frogs I knew named Jack and Jill. 😉
Having been involved in the fitness industry for over 20 years it has been interesting to see the different trends and fads come and go. Some new fitness trends seem to evolve based on more current research, whereas others tend to become popular simply because a celebrity decided to endorse it.
Based on the developments I’ve seen in the industry over the last few months, the following are what I predict to be Top 10 Fitness Trends for 2013. Now, not all of these trends are necessarily new, but I do see them starting or continuing to trend this year.
Santa’s job isn’t easy.
He spends an entire year preparing to deliver BILLIONS of presents all over the planet… all in one night. This requires him to run a full time toy factory, manage a staff of dozens of elves, and keep up a reindeer farm. Plus he has to answer millions of personal letters from his fans, do thousands of “mall gigs”, collect money for charities, and appear on hundreds of commercials, TV shows, and movies every year. Sometimes it seems like he has to be in two or more places at the same time. Can you imagine the stress he must be under? Talk about cortisol production! And he manages this on a diet of almost exclusively cookies, milk, and candy.
We live in an age where almost everyone has access to more health and fitness information than ever before, yet more than half of our population in North America is overweight. Information is important, but there is something else that needs to be addressed: the mental aspect.
If all it took was “How-To’s” we’d all be fit, rich and happy.
Before you’ll see any lasting transformation in your body, there has to be a transformation of your mindset and your habits.
The brain is like a powerful super-computer; it has an amazing ability to find solutions to challenges and discover ways to reach your goals. However, your brain makes a much better servant than master… if left unguided its primary focus will be to keep you safe, avoid risk, and basically resist “progress” by keeping you in your comfort zone.
Therefore you need to give your mind clear and focused direction regarding what you want to accomplish and your brain will almost miraculously find a way to accomplish your goals.
Based on everything I’ve studied, learned and experienced, there are FOUR primary factors to consider related to programming your mind for success; these include: